There is a no simple way how to make from a bitmap picture (like the .jpg file) a vector based embroidery design format (like the Husqvarna .hus files), which is what jpg to hus conversion typically represents.
To achieve this, you would have to use a special, dedicated "digitaliizer", a software that takes a bitmap picture and processes it to vector based design. One of such programs is the powerful Janome Digitalizer Pro, but you can certainly find some alternatives as well.