In most cases exe to zip conversion is used to change change self-extracting archives (.exe) to simple ZIP archives (.zip). This can be achieved using many of the currently available file managers and/or file compressors, such as WinRAR, WinZIP etc.
The main purpose of this conversion is the security concerns as a lot of users distrusts .exe files when they are used to share content.
Updated: August 10, 2022