OBJ is pretty common 3D model format and as such supported in huge number of various 3D modeling or 3D conversion utilities. However formats specific for 3D Studio Max are not that well supported so only several programs are capable of exporting *.obj files as *.ase files (ASCII scene export file).
Convert 3D object graphics to 3D Studio Max ASCII scene export data.
We have found 3 software records in our database eligible for .obj to .ase file format conversion.
Microsoft Windows software - convert obj to ase on Windows
A widely-used 3D animation application from Autodesk
Convert from obj file format
The tables with software actions are a good pointer for what a certain program does with various file types and often may give users a good hint how to perform certain file conversion, for example the above-mentioned obj to ase. However, it is not perfect and sometimes can show results which are not really usable because of how certain programs work with files and the possible conversion is thus actually not possible at all.
3D viewer and converter with huge file type support
A command line converter for 3D format